LIVE BEYOND YOUR BEANS
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The Campaign Aim for this project was to raise awareness of Halifax offering a current account to students. The idea behind it is that students can live beyond their means because they save more money when they set up a student current account.
For this project we got into teams of two, I worked with one of my classmates, Joe Wallis. We won the “Sponsor Judging Runner-Up” at the Clear Channel Student Design Awards 2008 in London.
The judges wrote:
“The Halifax and DLKW judges thought that the positive message in this campaign was the most complete of all the Halifax entries, tying in the proposition, target market and brand really well. The simple yet clever strapline is immediately digestible making this ad perfect for outdoors.”
The Campaign Aim for this project was to raise awareness of Halifax offering a current account to students. The idea behind it is that students can live beyond their means because they save more money when they set up a student current account.
For this project we got into teams of two, I worked with one of my classmates, Joe Wallis. We won the “Sponsor Judging Runner-Up” at the Clear Channel Student Design Awards 2008 in London.
The judges wrote:
“The Halifax and DLKW judges thought that the positive message in this campaign was the most complete of all the Halifax entries, tying in the proposition, target market and brand really well. The simple yet clever strapline is immediately digestible making this ad perfect for outdoors.”
These images and all rights are property of Michael Tierney © 2010.